Working in Israel

I am very excited for the recent opportunity to shoot in Israel. Even though I've been living in Canada since 1997, it has long been my dream to work in my home country . Shooting in a new place has its challenges. Coming from a country where I am already established, I pretty much had to start from scratch : locating potential clients, sending promotional material, printing and updating my portfolio and so forth. Surprisingly , one of the challenges I have not foreseen, was the ability to speak about my work - in hebrew. I guess I didn't realize that all of my knowledge about architecture and photography was acquired in english. After all, I left Israel when I was 21 with no background in architecture or photography. I now became aware that phrases like : "elevation study" , "oblique view" or "one point perspective" that became part of my professional language, don't translate that well. But, at the end, I guess its not your words that get you the next job, but your work. Here is a collection of photographs from several projects shots for one of my first Israeli client - Gindi Studio

Two projects by Dubbeldam Design

I really enjoy working with Heather Dubbeldam. The two recent projects by her studio where a great fun to shoot. Shooting with Heather is a collaborative process where we discuss, suggest, tweak, argue, lough, compose and recompose before reaching the final shot.

Sky Garden House - This project receive an OAA design excellence award as well as the Architizer A+ popular choice award in the residential Interiors category.
From the architect: "Situated on a narrow lot in an older Toronto neighborhood, the Skygarden House provides outdoor living spaces on multiple levels to address the owners’ desire for a better connection to the home’s natural surroundings. The owners used to spend their weekends at their country home, located next to a stream and surrounded by trees so they wanted their new home in the city to mimic this bucolic experience in an urban environment."

Travelzoo Office - this project already received two honoree awards at Interior Design Magazine's MakeItWork awards in San Francisco.

From the Architect: "The design was inspired by travel destinations and modes but also features the dramatic cityscape of downtown Toronto. The conference and lunch-room volumes allude to modes and nodes of high-speed transport such as train stations and airports; the huddle rooms and lounge areas suggest casual destinations such as cabins, parks and beaches. Travelzoo’s brand colours, red for action and blue for tranquility, are combined with touches of bold contrasting colours to enliven the space."

New Client: Cecconi Simone

Last year I began working with one of my favorite Toronto based interior designer firms - Cecconi Simone. The firm, owned and operated by principles Elaine Cecconi and Anna Simone specializes in retail, corporate hospitality and residential interiors. Their portfolio includes projects in Canada, United States, Anguila, Italy, the Persian gulf and the Far East.
What I like most about Cecconi Simone's work is the simplicity and the coherence of the spaces they design. I like how the shots simply present them selves to me, with little to no struggle in communicating their design ideas . Below is a selection of projects I shot for Cecconi Simone last year.

ArtShoppe Loft and Condo Presentation Centre